It was in 2010 that the first picture was shared on Instagram. Since then, over 20 million images have been uploaded on this social media. There are over 300 million active users in Instagram who keep sharing an average of 70 million pictures every day. You can gauge from these figures why marketers are hungry over the tremendous prospects of marketing opportunities over Instagram.
Since the audience size in Instagram is massive (since it shares the same platform as Facebook marketing Ads), it has a huge potential of being a cost-effective mechanism of reaching out to larger audiences. However, if not managed well, it is also quite easy to go unnoticed. In case you want to extract the best marketing opportunities from Instagram for promoting your brand, you must find out a new way to stand out.
Let us check out 3 different ways Instagram can be used to promote your brand in the market.
1. Give spotlight to your users
Who does not love a little bit of attention and recognition? This is particularly true for the followers. When your Instagram feed features user-generated content, it is a good way to ensure that your followers are recognized and some social buzz is generated for your brand. Starbuck is a brand that has marketed their brand by using user-generated content. Users have been encouraged to share their pictures when they are seen enjoying a cup of Starbucks coffee for several years. These submissions are then featured in the company’s Instagram and other social media sites.
2. Form alliance with influencers
If you are not fortunate enough, the chances of making it big through a campaign on social media are not in your favor. This is especially applicable when you do not have that extra bit of help. When a brand enters into partnerships with influencers, they are ensuring that their marketing content reaches a large number of audiences. An influencer can be a celebrity, topic expert, a popular Instagrammer or any other person or a firm who can help a brand to reach an audience that was not possible otherwise.
3. Brand your personality
There are many businesses that have a bad habit of using a social media for simply sharing bring product pitches or mundane marketing messages. It is true that social media is a place for indulging in activities like these but that should not be the only thing a business should do. Instagram provides an appropriate platform to firms and businesses for sharing their images and videos so that a brand’s personality can be captured.